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INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCS

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How to become a top business-to-business marketing scholar
—Adam Lindgreen, C.Anthony Di Benedetto

Special Section on : Analytics in the Era of Big Data: The Digital Transformations, Management Revolution, and Value Creation in Industrial Marketing. Guest Edited by: William Wang and Yichuan Wang

Analytics in the era of big data: The digital transformations and value creation in industrial marketing
—William Yu Chung Wang, Yichuan Wang

You have not been archiving emails for no reason! Using big data analytics to cluster B2B interest in products and services and link clusters to financial performance
—Yang Yang, Eric W.K. See-To, Savvas Papagiannidis

Analyzing the impact of user-generated content on B2B Firms’ stock performance: Big data analysis with machine learning methods
—Xia Liu

How social media shapes the fashion industry: The spillover effects between private labels and national brands
—Shih-Hui Hsiao, Yen-Yao Wang, Tawei Wang, Ta-Wei Kao

B2B analytics in the airline market: Harnessing the power of consumer big data
—Christopher P. Holland, Sabrina C. Thornton, Peter Naudé

Mobile targeting in industrial marketing: Connecting with the right businesses
—Xiangnan Feng, Yiwei Li, Xiaolin Lin, Yijian Ning

Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?
—Vania Sena, Sena Ozdemir

Fostering B2B sales with customer big data analytics
—Heli Hallikainen, Emma Savimäki, Tommi Laukkanen

Customer involvement in big data analytics and its impact on B2B innovation
—Haisu Zhang, Yazhen Xiao

Organizational intention to adopt big data in the B2B context: An integrated view
—Shiwei Sun, Dianne J. Hall, Casey G. Cegielski

Telling stories that sell: The role of storytelling and big data analytics in smart service sales
—Valeriia Boldosova

Understanding market agility for new product success with big data analytics
—Nick Hajli, Mina Tajvidi, Ayantunji Gbadamosi, Waqar Nadeem

Big data analytics for supply chain relationship in banking
—Jui-Long Hung, Wu He, Jiancheng Shen

E-commerce logistics distribution mode in big-data context: A case analysis of JD.COM
—Kangning Zheng, Zuopeng Zhang, Bin Song

Role of big data and social media analytics for business to business sustainability: A participatory web context
—Uthayasankar Sivarajah, Zahir Irani, Suraksha Gupta, Kamran Mahroof

Review Article

Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future
—Thomas Ritter, Carsten Lund Pedersen

Regular Articles

Lone wolf or social monkey? The role of marketing outsourcing in the development of second-order marketing competences
—Dorian Lauren?iu Florea, Claudiu Catalin Munteanu

Performance in publicly funded innovation networks (PFINs): The role of inter-organisational relationships
—Melanie E. Kreye, Zoran Perunovic

Effectual and causal reasoning in the adoption of marketing automation
—Joel Mero, Anssi Tarkiainen, Juliana Tobon

The fit between market learning and organizational capabilities for management innovation
—Dong Yang, Linwei Li, Xu Jiang, Jie Zhao

Establishing a high tech company in a global competitive market: A sociomaterial process perspective
—Patrick Dawson