Theory and Practice in Global Marketing
Introduction
Special issue of Journal of International Marketing and Winter ÂÜÀòÉç¹ÙÍø Pre-Conference Symposium; Deadlines begin 15 Oct 2020
Call for Papers | Journal of International Marketing: Theory and Practice in Global Marketing
Special Issue Coeditors:
Kelly Hewett, Cheryl Nakata, and Kay Peters
The Journal of International Marketing (JIM) announces the inaugural Theory and Practice in Global Marketing (TPGM) preconference symposium and special issue. Both the event and special issue aim to foster research in the international marketing domain that focuses on substantive business problems and is supported by evidence based on rigorous methodology. Modeled after the process for the TPM conference, the TPGM process will involve two stages: (1) submissions of PowerPoint slides for a preconference symposium at the upcoming 2021 ÂÜÀòÉç¹ÙÍø Winter Academic Conference in St. Pete Beach, FL; and (2) manuscript submissions incorporating feedback from presentations, to be considered for the special issue. Further details on the process are provided below.
There are no constraints in terms of the specific topic addressed in the research, but submissions are limited to empirical research. The critical requirement is that the research highlights important managerial implications for international marketing practice, addressing issues of relevance for firms or their various stakeholders.
Timeline:
- Submission deadline for inclusion in TPGM symposium: October 15, 2020
- Decisions/invitations to TPGM event sent to authors: November 15, 2020
- Presentations at TPGM event: February 18, 2021
- Submission deadline for JIM manuscripts: October 15, 2021
- Special issue publication (tentative): 2022
- Submissions received by the October 15, 2020, deadline will go through JIM’s standard double-blind review process. The special issue coeditors will make their final decisions based on the input from the review team. We invite all accepted submissions to present at the inaugural TPGM event, which is held as a preconference symposium before the 2021 ÂÜÀòÉç¹ÙÍø Winter Academic Conference in St. Pete Beach, FL (USA). The integration of critical and constructive feedback received during the TPGM preconference will help finalize the manuscripts for submission to the TPGM special issue in JIM. Authors will be asked to make improvements to their manuscripts based on this additional reviewer feedback. Final decisions regarding the publication of submitted papers in JIM are based on the caliber of the manuscripts ultimately submitted and authors’ responsiveness to feedback received during the review process.