Marketing and Free Speech
Introduction
Special issue of Psychology & Marketing; Deadline 15 Jul 2020
CALL FOR PAPERS FOR A SPECIAL ISSUE OF PSYCHOLOGY & MARKETING
Marketing & Free Speech
The role and limits of the right of free speech has been a lively topic of debate—traditionally in a political context but more recently in an economic one. Issues related to societal changes (ranging from surges in nationalism to social media penetration), technological innovation (and complementary concerns regarding questionable uses of bots and artificial intelligence), corporate messaging (and corporate censorship), as well as formal and informal restrictions on free speech have all converged to elevate this topic to the utmost relevance for both consumers and brands. This timely Special Issue of Psychology & Marketing focuses on free speech specifically in a marketing context. As such, potential manuscript topics may include, but not be limited to:
- psychological theories that can be used to understand positions taken by consumers, organizations, or others on free speech;
- psychological and cultural mechanisms underlying consumer boycotts related to free speech as well as the social-psychological drivers of responses to such boycotts;
- laws, rules or policies with respect to free speech that have implications for marketing, trade or commerce;
- social-psychological mechanisms through which online disinformation campaigns gain legitimacy by leveraging the rhetoric of free speech;
- the impact of free speech on brand personality, brand trust, and brand loyalty;
- the psychology of consumer tension regarding issues such as the individual need for privacy versus the collective interest of free speech; and,
- cultural differences in willingness to speak freely and implications for marketers.
Prospective contributors are encouraged to contact the Special Issue Guest Editor, Dan Nunan of the University of Portsmouth (daniel.nunan@port.ac.uk) with any pre-submission questions they have as to topic fit. In general, empirical, conceptual and case study papers are welcome provided that they clearly deal with free speech from a psychological and/or a marketing perspective.
To submit a manuscript, please follow the manuscript submission guidelines as detailed under “Instructions to Authors” on the Wiley Psychology & Marketing website
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Include a cover letter addressed to Richard J. Harnish, Psychology & Marketing Special Issue Editor, and note that your manuscript is being submitted for consideration for publication in the “Marketing & Free Speech” Special Issue. Please note that the deadline for submitting all manuscripts for this Special Issue is July 15th, 2020.