Res Applications Mar
Introduction
Recherche et Applications en Marketing, 35(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCS
David Gotteland
—Editorial []
Appropriability: Theorisation essay on the role of appropriation in the second-hand item purchase process
—Aurélie Dehling and Eric Vernette [] []
The impact of globalisation on gift systems: An exploratory study of Senegalese migration
—Eric Remy and Louis César Ndione [] []
How autonomy makes an experience pleasurable: The roles of risk perception and personal control
—Renaud Lunardo and Camille Saintives [] []
Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market
—Delphine Dion and Béatrice Tachet [] []
Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment
—Rita Valette-Florence and Pierre Valette-Florence [] []