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Mar Sci

Introduction

Marketing Science, 39(2)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCS


Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments
Qiang Zhang, Wenbo Wang, and Yuxin Chen [] []

Curation Algorithms and Filter Bubbles in Social Networks
Ron Berman and Zsolt Katona [] []

Two-Sided Price Discrimination by Media Platforms
Song Lin [] []

Modeling Dynamics in Crowdfunding
Chul Kim, P. K. Kannan, Michael Trusov, and Andrea Ordanini [] []

Service Product Design and Consumer Refund Policies
Xiao Huang and Dan Zhang [] []

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Bart J. Bronnenberg, Jean-Pierre Dubé, and Robert E. Sanders [] []

Explaining Preference Heterogeneity with Mixed Membership Modeling
Marc R. Dotson, Joachim Büschken, and Greg M. Allenby [] []

Exact MCMC for Choices from Menus – Measuring Substitution and Complementarity Among Menu Items
Tetyana Kosyakova, Thomas Otter, Sanjog Misra, and Christian Neuerburg [] []

Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition
John H. Roberts [] []