Mar Letters
Introduction
Marketing Letters, 31(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCS
Speciesism: an obstacle to AI and robot adoption
—Bernd Schmitt
The cannabis industry: a natural laboratory for marketing strategy research
—Mitchell C. Olsen & Keith Marion Smith
Idea Corner
The Second Digital Revolution
—Aric Rindfleisch
Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology
—Geoffrey R. O. Durso, Kelly L. Haws & Baldwin M. Way
Using technology to bring online convenience to offline shopping
—Marnik G. Dekimpe, Inge Geyskens & Katrijn Gielens
Why do consumers think it is fair to pay more when buying from producers versus retailers?
—Gabriel E. Gonzales, Lisa E. Bolton & Margaret G. Meloy
See your doctor: the impact of direct-to-consumer advertising on patients with different affliction levels
—Qiang Liu, Hongju Liu & Manohar Kalwani
Changing consumers minds at the point of sale: price discounts vs. in-store advertising
—Marius Johnen & Oliver Schnittka
Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness
—Jiamin Yin, Yansu Wang, Jun Pang & Kanliang Wang
Can negative buzz increase awareness and purchase intent?
—Jung Ah Han, Elea McDonnell Feit & Shuba Srinivasan
Celebrity influence on word of mouth: the interplay of power states and power expectations
Veronica L. Thomas, Kendra Fowler & Christina Saenger