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J Vacation Mar

Introduction

Journal of Vacation Marketing, 26(2)


INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCS


Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model
Guy Assaker, Rob Hallak, and Rania El-Haddad [] []

Exploring the role of language proficiency and cultural adaptation in travel risk perception: A study of Asian working holiday makers in Australia
Hayato Nagai, Aaron Tkaczynski, and Pierre J Benckendorff [] []

Tour guides’ perceptions of below-cost tours and managerial implications
Suosheng Wang [] []

Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector
Jiseon Ahn [] []

Understanding the wine tourism experience: The roles of facilitators, constraints, and involvement
Qiushi Gu, Hanqin Qiu, Brian EM King, and Songshan (Sam) Huang [] []

Tourist preferences for package tour attributes in tourism destination design and development
Chi-Shun Liao and Hui-Kai Chuang [] []

Brand prestige and affordable luxury: The role of hotel guest experiences
Ada Lo and Michelle Au Yeung [] []

Case Study

Dynamic pricing for online hotel demand: The case of resort hotels in Majorca
Aldric Vives and Marta Jacob [] []