J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 32(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCS
Volunteer Recruitment, Activation, Commitment and Retention
Editorial
Volunteer Recruitment, Activation, Commitment, and Retention: An Introduction to the Special Issue
—Pam Kappelides, Gillian Sullivan Mort, Clare D’Souza & Bob McDonald [] []
A Heavy Load: Challenges and Current Practices for Volunteer Managers in the USA, Australia, and Canada
—Pam Kappelides & Tobi Johnson [] []
Volunteer Retention Motives and Determinants across the Volunteer Lifecycle
—Bill Merrilees, Dale Miller & Raisa Yakimova [] []
The Roles of Self-identity Cues and Public Self-consciousness in Volunteering for Socially Stigmatized Causes on Social Media
—Hyun Ju Jeong [] []
Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands
—Mafalda Nogueira, Francisco Santarém & Sandra Gomes [] []