J Mar Res
Introduction
Journal of Marketing Research, 57(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCS
Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable
—Jihwan Moon and Steven M. Shugan [] []
Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of Hockey Stick, Giving Up, and Resting on Laurels
—Kinshuk Jerath and Fei Long [] []
Communicating Brands in Television Advertising
—Norris I. Bruce, Maren Becker, and Werner Reinartz [] []
Leveraging Brand Equity for Effective Visual Product Design
—Mark Heitmann, Jan R. Landwehr, Thomas F. Schreiner, and Harald J. van Heerde [] []
Service Providers Decision to Use Ethics Committees and Consultation in Complex Services
—J. Daniel Zyung, Vikas Mittal, Sunder Kekre, Gajanan G. Hegde, Jennifer Shang, Brian S. Marcus, and Arvind Venkat [] []
Inaction Traps in Consumer Response to Product Malfunctions
—Neil Brigden and Gerald H瓣ubl [] []
Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal
—Ruta Ruzeviciute, Bernadette Kamleitner, and Dipayan Biswas [] []
The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews
—Matthew D. Rocklage and Russell H. Fazio [] []
The Strength of Weak-Tie Consensus Language
—Jeffrey K. Lee and Ann Kronrod [] []
Marketplace Donations: The Role of Moral Identity Discrepancy and Gender
—Jen Shang, Americus Reed, II, Adrian Sargeant, and Kathryn Carpenter [] []