J Mar Analytics
Introduction
Journal of Marketing Analytics, 8(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCS
What’s in a number? The interesting challenge of knowledge diffusion
—S. Krishen, Maria Petrescu
Protecting survey data on a consumer level
—J. Schneider, Dawn Iacobucci
Mediating effect of reasons on the relationship between altruism and green hotel patronage intention
—Ling Tan, Norzalita Abd Aziz, Hafaz Ngah
The contribution of analytic visualizations to the marketing of sustainable products
—X. Mathaisel, L. Comm
Book Review
Review on Weinstein’s superior customer value: finding and keeping customers in the now economy
—D. Santonino