Intl J Adv
Introduction
International Journal of Advertising, 39(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOC
Editorial
Common mistakes made in submissions to leading advertising journals
—Charles R. Taylor [] []
Digital advertising: present and future prospects
—Heejun Lee & Chang-Hoan Cho [] []
Portraying product or cause in charity advertising: how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
—Ming-Yi Chen [] []
The role of socialization agents in adolescents’ responses to app-based mobile advertising
—Wonsun Shin, May O. Lwin, Andrew Z. H. Yee & Kalya M. Kee [] []
Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture
—Malgorzata Karpinska-Krakowiak & Martin Eisend [] []
The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages
—Erlinde Cornelis, Nico Heuvinck & Anuja Majmundar [] []
Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
—Helge Thorbjørnsen, Micael Dahlén & Fredrik Lange [] []