J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 30(2)
POSTING TYPE: TOCS
Fit in cause-related marketing: An integrative retrospective
—John W. Pracejus, Qian (Claire) Deng, G. Douglas Olsen & Paul R. Messinger [] []
Preventing brand name blunders in http://dx.doi.org/ng business across cultures: Theory and research
—David W. Pan, Alan J. Pan, Berna Mutlu & David Rylander [] []
Religiosity and consumer decision making styles of young Indian Muslim consumers
—Tajamul Islam & Uma Chandrasekaran [] []
Materialism and purchase-evoked happiness: A moderated mediation model of purchase type and purchase’s impact on self
—Jingyi Duan [] []
Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement
—Jay Trivedi [] []