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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCS

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Letting go or getting back: How organization culture shapes frontline employee response to customer incivility
—M.S. Balaji, Yangyang Jiang, Gurbir Singh, Subhash Jha

The stress-reducing effect of coworker support on turnover intentions: Moderation by political ineptness and despotic leadership
—Dirk De Clercq, Muhammad Umer Azeem, Inam Ul Haq, Dave Bouckenooghe

Identifying the drivers of luxury brand sales in emerging markets: An exploratory study
—Amalesh Sharma, Mauli Soni, Sourav Bikash Borah, Alok R. Saboo

The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands
—Cleopatra Veloutsou, Kalliopi Chatzipanagiotou, George Christodoulides

Corporate social responsibility, overconfident CEOs and empire building: Agency and stakeholder theoretic perspectives
—Ferdinand A. Gul, Chandrasekhar Krishnamurti, Syed Shams, Hasibul Chowdhury

Celebrity CEO, identity threat, and impression management: Impact of celebrity status on corporate social responsibility
—Gilsoo Lee, Sam Yul Cho, Jonathan Arthurs, Eun Kyung Lee

Special section on: Eye tracking applications in marketing. Guest Edited by: Jacob Lund Orquin and Michel Wedel

Contributions to attention based marketing: Foundations, insights, and challenges
—Jacob Lund Orquin, Michel Wedel

Who do I look at? Mutual gaze in triadic sales encounters
—Aaron D. Arndt, Leila Khoshghadam, Kenneth Evans

How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation
—Svetlana Bogomolova, Harmen Oppewal, Justin Cohen, Jun Yao

When products compete for consumers attention: How selective attention affects preferences
—Arnd Florack, Martin Egger, Ronald Hübner

Buy-one-get-one-free deals attract more attention than percentage deals
—Tom Gordon-Hecker, Andrea Pittarello, Shaul Shalvi, Marieke Roskes

A new way to guide consumer’s choice: Retro-cueing alters the availability of product information in memory
—Antonia Krefeld-Schwalb, Agnes Rosner

An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers’ spatial range of browsing
—Joseph Laski, Charles A. Brunault, Rebecca Schmidt, Seung Cheol Ryu

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
—Martin Meißner, Harmen Oppewal, Joel Huber

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
—Susan D. Myers, George D. Deitz, Bruce A. Huhmann, Subhash Jha, Jennifer H. Tatara

The visual ecology of product packaging and its effects on consumer attention
—Jacob L. Orquin, Martin P. Bagger, Erik S. Lahm, Klaus G. Grunert, Joachim Scholderer

Personalized advertisements with integration of names and photographs: An eye-tracking experiment
—Jean Pfiffelmann, Nathalie Dens, Sébastien Soulez

Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli
—Christopher Rumpf, Felix Boronczyk, Christoph Breuer

Sight unseen: The role of online security indicators in visual attention to online privacy information
—Xiaojing Sheng, Reto Felix, Swapnil Saravade, Judy A. Siguaw, … Andrew T. Duchowski

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation
—Lucy Simmonds, Steven Bellman, Rachel Kennedy, Magda Nenycz-Thiel, Svetlana Bogomolova

Attention, memory and preference for direct and indirect print advertisements
—Jaana Simola, Jarmo Kuisma, Johanna K. Kaakinen

What I see is what I want: Top-down attention biasing choice behavior
—M. Vriens, C. Vidden, J. Schomaker

Effects of background complexity on consumer visual processing: An eye-tracking study
—Qiuzhen Wang, Da Ma, Hanyue Chen, Xuhong Ye, Qing Xu

Heads up: Head movements during ad exposure respond to consumer goals and predict brand memory
—Rik Pieters, Michel Wedel

Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
—Narine Yegoryan, Daniel Guhl, Daniel Klapper

An analysis of process-tracing research on consumer decision-making
—Nick Zuschke [] []