J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 27(1)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCS
Customer Satisfaction with Consumption Systems
—Vishal Bindroo, Babu John Mariadoss, Raj Echambadi & Kumar R. Sarangee [] []
Exploring the Role of Product Development Capability for Transforming Marketing Intelligence into Firm Performance
—Roland Helm, Stephanie Krinner & Herbert Endres [] []
The Relationship between Mutual TSI and Interfirm Contracts: The Moderating Effect of Strong Ties
—Minjung Kim, Hyejung Cho & Sungmin Ryu [] []
Servbrand Framework: A Business-To-Business Services Brand Equity Framework
—Pieter Steenkamp, Frederick Jacobus Herbst, Jacobus Christiaan De Villiers, Marlize Terblanche-Smit & Holger J. Schmidt [] []
PRACTITIONER NOTE
Does Sleep Really Matter? Examining Sleep among Salespeople as Boundary Role Personnel for Key Job Factors
—Diane R. Edmondson & Lucy M. Matthews [] []
Practitioner Note
Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings
—George Kofi Amoako, George Baadu Adams & Joshua K DOE [] []