Psych Mar
Introduction
Psychology & Marketing, 37(4)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOC
An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication
–Cesare Amatulli, Matteo De Angelis, Carmela Donato
Regret and nonredemption of daily deals: Individual differences and contextual influences
–Angeline C. Scheinbaum, Pratik Shah, Monika Kukar-Kinney, Jacob Copple
The effectiveness of advertising alcohol products in sports sponsorship
–Manuel Alonso Dos Santos, Carlos Pérez Campos, Josep Crespo Hervás
The effects of online negative word-of-mouth on dissatisfied customers: A frustration–aggression perspective
–Yllka Azemi, Wilson Ozuem, Kerry E. Howell
User-generated content in the era of digital well-being: A netnographic analysis in a healthcare marketing context
–Maria Teresa Cuomo, Debora Tortora, Alex Giordano, Giuseppe Festa, Gerardino Metallo, Erika Martinelli
How special rewards in loyalty programs enrich consumer–brand relationships: The role of self-expansion
–Tiphaine Gorlier, Géraldine Michel
When distraction may be a good thing: The role of distraction in low-fit brand extension evaluation
–Yuli Zhang, Hyokjin Kwak, Marina Puzakova, Charles R. Taylor