J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 32(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCS
Gender and Differences in Materialism, Power, Risk Aversion, Self-Consciousness, and Social Comparison
—Jessica Keech, Jorida Papakroni & Jeffrey S. Podoshen [] []
Made in My Village: Exploring Country of Origin Effects and Bi-National Products Across Cohorts in Ukraine
—Victoria Sobolev & Michelle R. Nelson [] []
National Stereotypes as Antecedents of Country-of-Origin Image: The Role of the Stereotype Content Model
—Terence Motsi & Ji Eun Park [] []
The Interplay Between Brand Globalness and Localness for Iconic Global and Local Brands in the Transitioning Chinese Market
—Yu Liu, Wanhsiu Sunny Tsai & Weiting Tao [] []
Engagement in the Online Brand Community: Impacts of Cultural Traits
—Long Hoang Le & Giang Huong Duong [] []
Book Review
Rethinking Consumer Protection: Escaping Death by Regulation, by Thomas Tacker, Lanham, MD, Lexington Books, 2019, 188 pp., $90 (Hardcover), ISBN 978-1-4985-7741-0
—Abhijit Roy []