J Brand Man
Introduction
Journal of Brand Management, 27(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOC
Trending topics plus future challenges and opportunities in brand management
–UrÅ¡a Golob, Mark A. P. Davies, Joachim Kernstock & Shaun M. Powell
A sociolinguistic perspective of the effects of packaging in bilingual markets
–Huda Khan & Richard Lee
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
–Narissara Sujchaphong, Bang Nguyen, T. C. Melewar, Pakorn Sujchaphong & Junsong Chen
Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
–Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal & Rukhsana Gul Gilal
The gift of co-creation: what motivates customers to participate
–Nicholas Ind, Nick Coates & Katrina Lerman
The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?
–Daria Greenberg, Elena Ehrensperger, Michael Schulte-Mecklenbeck, Wayne D. Hoyer, Z. John Zhang & Harley Krohmer
Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation
–VÃctor Temprano-GarcÃa, Ana Isabel RodrÃguez-Escudero & Javier RodrÃguez-Pinto
From brands to classical music: Broadening and deepening a brand love prototype
–Christopher J. White, Eudora Tong & Michael Schwartz