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J Advancement Mar Ed

Introduction

Journal for Advancement of Marketing Education, 27(2)

INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOC


Establishing Knowledge and Cultivating Talent via. Experiential Learning: The Case of the Fashion Retail Lab
–Anna Cappuccitti, Seneca College, Frances Gunn, Ryerson University, & Seung Hwann (Mark) Lee, Ryerson University

Retail Renaissance: A Case Study of Retail Education Reimagined
–Dee K. Knight, University of North Texas, Judith C. Forney, University of North Texas, & Linda Mihalick, University of North Texas

Physical Store Development in the Era of Digitization – Experiential Learning in Collaboration with City Centre Management
–Carin Rehncrona, Lund University, & Ola Thufvesson, Lund University

Redesigning An Online Store User Interface: A User-Centered Design Approach
–Kiseol Yang, University of North Texas