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Mar Ed Rev

Introduction

Marketing Education Review, 30(1)

INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOC

Editorial
Barbara Ross Wooldridge [] []

TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION
O. C. Ferrell & Linda Ferrell [] []

MINDFUL MARKETING: A STRATEGY-BASED, BRANDED APPROACH FOR ENCOURAGING ETHICAL MARKETING
David J. Hagenbuch & Laureen M. Mgrdichian [] []

ENGAGING ONLINE STUDENTS: USING A MULTISENSORY EXERCISE FOR DEEPER, ACTIVE LEARNING
Elizabeth F. Purinton & Megan M. Burke [] []

THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES
Patrick van Esch, Tania von der Heidt, Catherine Frethey-Bentham & Gavin Northey [] []

THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS
Debbie Laverie, William Humphrey, Kerry T. Manis & Karen Freberg [] []