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Author: Christine Moorman

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Journal of Marketing News – February 2020

View the 50+ new entries into the program

• This program is designed to help marketing professors and professionals adopt ideas and findings from articles published in the Journal of Marketing. Authors of JM articles provide a few slides containing key insights from their articles that you can import into your own marketing classroom materials.
• All authors of JM articles published in the last ten years are encouraged to submit slides with insights from their articles. Details on submissions can be found

Read the of the Journal of Marketing

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(Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch, Jr, and Cornelia Pechmann)

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(Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp, Thomas Clayton Gibson O’Guinn, and Bernd Schmitt)

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(Sunil K. Singh, Detelina Marinova, and Jagdip Singh)

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(Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain, and Andreas B. Eisingerich)

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(Jonne Y. Guyt and Els Gijsbrechts)

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(Pranav Jindal, Ting Zhu, Pradeep Chintagunta, and Sanjay Dhar)

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(Yanfen You, Xiaojing Yang, Lili Wang, and Xiaoyan Deng)

Participate in a on March 18, 2020 (1PM EASTERN):

• “Personalized Cancer Outreach Saves Both Lives and Money:” Cancer screening opens the door for early detection, more cost-effective treatment options, and better recovery prognosis. Yet only 8% of US adults over-35 utilize cancer screenings. To encourage them, healthcare institutions want to design the most effective outreach programs to encourage cancer screenings. This webinar will report findings of an NIH sponsored study forthcoming in the Journal of Marketing that uses advanced machine learning to develop personalized cancer outreach marketing efforts that can simultaneously improve patient screening completion rates by up to 24 percentage points and return on outreach programs by up to 96 percent. Speakers: Yixing Chen and Hari Sridhar (Texas A&M University) and Vikas Mittal (Rice University)
• “Business-to-Business E-Negotiations and Influence Tactics”: Advances in digital technologies motivate companies to adopt technology-mediated channels for sales interactions. However, little is known about the effectiveness of B2B e-negotiations. This webinar will report findings and insights from a new study that analyzes B2B e-communications to provide sellers with insights. Text analysis of email communications between buyers and sellers is used to identify effective influence tactics and underlying mechanisms. Speakers: Sunil Singh (University of Nebraska) and Detelina Marinova (University of Missouri)

Update your Journal of Marketing Author and Reviewer Profile: The Journal of Marketing updated its topic and method codes when the new editors took over in May 2018. However, some reviewer profiles have not yet been updated. Please take a minute to update your profile to help us with assignments. It’s easy – log into , click on your name, and select User ID & Password. You can update your “topics” and “methods” in the screen that opens. For assistance, email T.J. Anderson at tjanderson@ama.org.

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