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J Intl Mar

Introduction

Journal of International Marketing, 28(1)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOC

Editorial

Editorial: Vision for JIM and First Issue of 2020
Kelly Hewett [] []

Borderless Media: Rethinking International Marketing
Jagdish N. Sheth [] []

Global Brand Building and Management in the Digital Age
Jan-Benedict E.M. Steenkamp [] []

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys
Hyoryung Nam and P.K. Kannan [] []

Narrowband Influencers and Global Icons: Universality and Media Compatibility in the Communication Patterns of Political Leaders Worldwide
Renana Peres, Sunali Talwar, Liav Alter, Michal Elhanan, and Yuval Friedmann [] []

The Digital and Physical Footprint of Dark Net Markets
Felipe Thomaz [] []