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Book edited by Ana Maria Soares and Maher Georges Elmashhara

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Section 1

In-Store Experience

Ambient Encounters in Retail “Discounters”: How Store Environment Drives Customer Satisfaction
— Cristina Calvo-Porral, University of La Coruña, Spain

An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays
–Clarinda Rodrigues, Department of Marketing, Linnaeus University, Sweden
–Amélia Maria Pinto da Cunha Brandão, Faculdade de Economia, Universidade do Porto, Portugal
–António Filipe Teixeira Macedo, Department of Medicine and Optometry, Linnaeus University, Sweden
–Karthikeyan Baskaran, Department of Medicine and Optometry, Linnaeus University, Sweden

The Sensory Dimension of Sustainable Retailing: Analysing In-Store Green Atmospherics
–Diletta Acuti, University of Portsmouth, UK
–Virginia Vannucci, Università degli Studi di Firenze, Italy
–Gabriele Pizzi, Università di Bologna, Italy

Emotion Tracking: Possibilities for Measuring Emotional Consumer Experiences
–Juulia Räikkönen, University of Turku, Finland
–Miia Grénman, University of Jyväskylä, Finland

Experiential Marketing: Understanding the Nature of Experiences in Emerging Markets’ Grocery Retailing
–Ali Ihtiyar, Faculty of Management Sciences, Nile University of Nigeria, Nigeria Osman Nuri Aras, Faculty of Arts and Social Sciences, Nile University of Nigeria, Nigeria

Future Research Directions in Sensory Marketing
–Maher Georges Elmashhara, School of Economics and Management, University of Minho, Portugal
–Nada Elbishbishy, College of Management and Technology, Arab Academy for Science, Technology and Maritime Transport, Egypt

Section 2

Online Experience

Can Virtual Customer Service Agents Improve Consumers’ Online Experiences? The Role of Hedonic Dimensions
–Ana Maria Soares, School of Economics and Management, University of Minho, Portugal
–José Carlos Pinho, University of Minho, Portugal
–Teresa Heath, University of Minho, Portugal
–António Alves, University of Minho, Portugal

Did You Read the Customer Reviews Before Shopping? The Effect of Customer Reviews ���������t Online Retail Platforms on Consumer Behavioral Responses
–Aysegül Sagkaya Güngör, Isik University, Turkey
–Çigdem Tütüncü Özgen, KoçSistem, Turkey

The Role of Social Commerce Components on the Consumer DecisionMaking Process
–Saleh Mohammed Kutabish, University of Minho, Portugal
–Ana Maria Soares, University of Minho, Portugal

Tactile Sensations in E-Retailing: The Role of Web Communities
–Carmela Donato, LUISS University, Italy
–Maria Antonietta Raimondo, University of Calabria, Italy

Section 3

Other Experiences

Sophisticated Segments of the Market: Changes in Consumer Dynamics and Behaviors
–Sidney Ornelas, Tecnologico de Monterrey, Mexico
–Jorge Vera-Martínez, Tecnologico de Monterrey, Mexico

Food Retail in the Rural Periphery Using the Example of Germany: Identifying Success Factors
–Ulrich Juergens, University of Kiel, Germany

Consumer Emotions Research in Luxury Contexts in Emerging Economies
–Cláudio Félix Canguende-Valentim, University of Aveiro, Portugal
–Vera Teixeira Vale, University of Aveiro, Portugal

Cause-Related Marketing and Consumer Buying Behavior: Opportunities and Challenges
–Suja Ravindran Nair, Educe Micro Research, Bengaluru, India