J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 28(1)
Editorial
A perfect vision for 2020
–Christopher D. Hopkins []
Antecedents of the adoption process: Insights from consumer packaged food goods
–Kyoungmi (Kate) Kim, Arthur W. Allaway & Giles DSouza [] []
Revealing the unique blend of meanings in corporate identity: An application of the semiotic square
–Paola Signori & Daniel J. Flint [] []
Is cause-related marketing a winning strategy? An event study analysis
–Neel Das, Chris McNeil, Richard W. Pouder & Joseph P. Daly [] []
Why are industrial firms high or low brand sensitive? An empirical investigation
–Priyanka Sharma & Raghu Nandan Sengupta [] []
The Austrian view and value co-creation process in solution-oriented firms: A seven stage, solution prototyping framework
–Christopher R. Plouffe, Duane Nagel, Leff Bonney, Bryan Hochstein & Jim Salas [] []
Unplanned purchase decision making under simultaneous financial and time pressure
–Eric Van Steenburg & Iman Naderi [] []