CBSIG Awards 2020
Introduction
CBSIG award winners for 2020
CBSIG Awards
The 蹤獲扦夥厙s Consumer Behavior Special Interest Group (CBSIG) is delighted to announce a new crop of award winning consumer behavior scholars.
啦堯梗泭2020 CBSIG Rising Star Award泭honors a doctoral student scholar who demonstrates a bright future in consumer behavior research. And this years winner is:泭Dafna Goor, Harvard University.
啦堯梗泭CBSIG Lifetime Achievement Award泭honors a marketing scholar who has contributed significantly to the field of consumer research. Past winners include Lynn Kahle, Jim Bettman, Richard Lutz, Linda Price, Don Lehmann, Jag Sheth, and Gerald Zaltman. The 2020 winner is泭Debbie MacInnis, University of Southern California.
啦堯梗泭CBSIG Consumer Research in Practice Award泭recognizes a scholarly research article that contributes significantly to marketing practice. The 2020 award is based on articles that appeared in a refereed journal (including but not limited to Journal of Marketing, Journal of Marketing research, Journal of Consumer Research, Journal of the Association for Consumer Research, and Journal of Consumer Psychology) in calendar year 2018. The winning article must meet the following criteria:
- Rigorous scholarly research
- Addresses an important marketing managerial issue
- An explicit objective of contributing to marketing practice
- Strong and compelling marketing implications
- Potential applicability across a range of products, services, and/or industries
And the winners are:泭Jared Watson, New York University, Anastasiya Pocheptsova Ghosh, University of Arizona, and Michael Trusov, University of Maryland, for their article: Swayed by the Numbers: The Consequences of Displaying Product Review Attributes, which appeared in the November issue of the Journal of Marketing.
Please join us in congratulating these talented researchers!
The CBSIG Leadership Team:
June Cotte, Donna Hoffman, Wayne Hoyer, Mansur Khamitov, Donald Lehmann, Julio Sevilla, and Jennifer Stoner