TOC: J Adv
Introduction
Journal of Advertising, 49(1)
Editorial
What Comes Next?
–Shelly Rodgers PhD [] []
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
–Stefania Farace, Anne Roggeveen, Francisco Villarroel Ordenes, Ko De Ruyter, Martin Wetzels & Dhruv Grewal [] []
Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses
–Kasey Windels, Sara Champlin, Summer Shelton, Yvette Sterbenk & Maddison Poteet [] []
Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements
–Joshua T. Coleman, Marla B. Royne (Stafford) & Kathrynn R. Pounders [] []
Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness
–Pradnya Joshi & Ann Kronrod [] []
Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands
–Jennifer Christie Siemens, Danny Weathers, Scott Smith & Dan Fisher [] [] > Research Note
Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
–Tessa Garcia-Collart, Nuket Serin & Jayati Sinha [] []