TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 48(2)
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
Tim Hilken, Debbie I. Keeling, Ko de Ruyter, Dominik Mahr & Mathew Chylinski
Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations
Sascha Alavi, Johannes Habel, Marco Schwenke & Christian Schmitz
Product set granularity and consumer response to recommendations
Dimitrios Tsekouras, Benedict G. C. Dellaert, Bas Donkers & Gerald Häubl
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence
Chun-Tuan Chang & Xing-Yu (Marcos) Chu
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
Jan-Hinrich Meyer, Ko De Ruyter, Dhruv Grewal, Kathleen Cleeren, Debbie Isobel Keeling & Scott Motyka
The impact of unprofitable customer management strategies on shareholder value
Hui Feng, Neil A. Morgan & Lopo L. Rego
Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
Joaquin Sanchez, Carmen Abril & Michael Haenlein
When less is more: the downside of customer knowledge sharing in new product development teams
Yihui (Elina) Tang & Detelina Marinova
Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures
Hans-Jörg Winkler, Verena Rieger & Andreas Engelen
Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection
Xu (Vivian) Zheng, Xiaoling Li, Xingyao Ren & Zhilin Yang