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Each year, JAMS selects a paper published in the preceding year to receive the Sheth Foundation Best Paper Award. Based on a shortlist selected by the Area Editors of the top 11 papers published in JAMS in 2019, the journal’s Editorial Review Board voted the paper “Research in marketing strategy” by Neil A. Morgan, Kimberly A. Whitler, Hui Feng and Simos Chari as winner of the 2019 best paper award.

The shortlist of finalists for the award included:

• "Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers” by Christopher L. Newman, Melissa D. Cinelli, Douglas Vorhies and Judith Anne Garretson Folse
• "Customer engagement in service” by V. Kumar, Bharath Rajan, Shaphali Gupta and Ilaria Dalla Pozza
• "S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM” by Linda D. Hollebeek, Rajendra K. Srivastava and Tom Chen
• "Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects” by Thomas P. Novak and Donna L. Hoffman
• "Online relationship marketing” by Lena Steinhoff, Denni Arli, Scott Weaven and Irina V. Kozlenkova
• "Endogeneity and marketing strategy research: an overview” by Oliver J. Rutz and George F. Watson
• "Consumer valorization strategies in traumatic extraordinary experiences” by Lez Trujillo Torres and Benét DeBerry-Spence
• "Effective customer journey design: consumers’ conception, measurement, and consequences” by Christina Kuehnl, Danijel Jozic and Christian Homburg
• "The effects of loyalty program introduction and design on short- and long-term sales and gross profits” by Malika Chaudhuri, Clay M. Voorhees and Jonathan M. Beck
• "In pursuit of an effective B2B digital marketing strategy in an emerging market” by Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, Nôga Simões De Arruda Corrêa da Silva and S. Arunachalam

The winning authors will receive a plaque at the 2020 AMS conference awards luncheon in Coral Gables.

All articles published in volume 47 were eligible for this award; the full volume, as well as the entire JAMS archive, is available on SpringerLink, where access is always free for AMS members. See .