TOC: Mar Theory
Introduction
Marketing Theory, 20(1)
Portable technology and multi-domain energy practices
–Thomas Derek Robinson and Eric Arnould [] []
Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
–Joel Hietanen, Jeff B. Murray, Antti Sihvonen, and Henrikki Tikkanen [] []
The politics of consumer data
–Robert Cluley [] []
Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market
–Francesca Sobande, Laetitia Mimoun, and Lez Trujillo Torres [] []
New dynamics of social status and distinction
–Giana M. Eckhardt and Fleura Bardhi [] []
You need ‘help for the journey’: Freedom and regulation in a ‘market-friendly’ megachurch
–Jeaney Yip and Susan Ainsworth [] []
Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia
–Kishan Kariippanon, Ross Gordon, Laknath Jayasinghe, and Glen Gurruwiwi [] []