TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 19(1)
Brand Power Relationships: A Co-Evolutionary Conceptual Framework
–Michela Mingione, Muhammad Kashif & Maria Petrescu [] []
New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated
–Harald Pol, Mirjam Galetzka & Ad Pruyn [] []
Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy
–Mulyana Mulyana, Hendar Hendar, Moch Zulfa & Alifah Ratnawati [] []