TOC: J Mar
Introduction
Journal of Marketing, 84(2)
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
–Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch, Jr, and Cornelia Pechmann [] []
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
–Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp, Thomas Clayton Gibson O’Guinn, and Bernd Schmitt [] []
Business-to-Business E-Negotiations and Influence Tactics
–Sunil K. Singh, Detelina Marinova, and Jagdip Singh [] []
Improvised Marketing Interventions in Social Media
–Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain, and Andreas B. Eisingerich [] []
Evaluating the Effectiveness of Retailer-Themed Super Saver Events
–Jonne Y. Guyt and Els Gijsbrechts [] []
Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
–Pranav Jindal, Ting Zhu, Pradeep Chintagunta, and Sanjay Dhar [] []
When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem
–Yanfen You, Xiaojing Yang, Lili Wang, and Xiaoyan Deng [] []