TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 26(3)
Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective
–Peter Anabila [] []
Toward effective CSR communication in controversial industry sectors
–Baobao Song, Jing Wen & Mary Ann Ferguson [] []
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
–Sonal Kureshi & Sujo Thomas [] []
Word of mouth communication in political marketing: Understanding and managing referrals
–Tamgid Ahmed Chowdhury & Shahneela Naheed [] []
Multi-item scale construction to measure consumers’ attitude toward advertising music
–Md Washim Raja, Sandip Anand & Ibha Kumar [] []
Framing financial advertising: message effectiveness in intertemporal choice
–Kenneth Kim & Lori Melton McKinnon [] []