TOC: J Macromar
Introduction
Journal of Macromarketing, 40(1)
Perspectives on Macromarketing in the African Context: Introduction to the Special Issue
–Journal of Macromarketing; [] []
Editorial
Rock On, Macromarketing!
–Mark Peterson [] []
Market Development for African Endogenous Products
–Falylath Babah Daouda, Philip Barth, and Paul T. M. Ingenbleek [] []
Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?
–Rachel Howell, Kinsuk Mani Sinha, Natascha Wagner, Neelke Doorn, and Cees van Beers [] []
Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing
–Lizette Vorster, Eva Kipnis, Gaye Bebek, and Catherine Demangeot [] []
The Biogeographical Foundations of African Marketing Systems
–Paul T. M. Ingenbleek [] []
Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework
–Eldrede Kahiya and Djavlonbek Kadirov [] []
Building Trustworthy Relationships with Smallholder(Small-scale) Agro-commodity Suppliers: Insights from the Ghana Cocoa Industry
–Richard Glavee-Geo, Umar Burki, and Arnt Buvik [] []
Communication
The Global Refugee Crisis: Pathway for a More Humanitarian Solution
–Clifford Shultz, Andrés Barrios, Alexander V. Krasnikov, Ingrid Becker, Aronté M. Bennett, Renu Emile, Maria Hokkinen, Julia R. Pennington, Marcos Santos, and Jaime Sierra [] []
Book Review
The Road to Wicked: The Marketing & Consumption of Oz from L. Frank Baum to Broadway
–Laurie A. Meamber [] []