TOC: Intl J Adv
Introduction
International Journal of Advertising, 39(2)
Editorial
The more the merrier: dealing with a multitude of advertising effects
–Martin Eisend & Sara Rosengren [] []
Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains |
–Sarah Desirée Schaefer, Ralf Terlutter & Sandra Diehl [] []
Adolescents’ responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
–Seounmi Youn & Wonsun Shin [] []
Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM
–Shalom Levy & Yaniv Gvili [] []
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit |
–Alexander P. Schouten, Loes Janssen & Maegan Verspaget [] []
How consumers attend to online reviews: an eye-tracking and network analysis approach |
–Ewa Maslowska, Claire M. Segijn, Khadija Ali Vakeel & Vijay Viswanathan [] []
Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
–Jana Daume & Verena Hüttl-Maack [] []