TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 26(1)
Special Section: History of Marketing Channels Thought
Franchising in the Balkans: History, status, and challenges
–Marko Grünhagen, Nada Mumd?iev, Barbara Harca, Tamara Milenkovic-Kerkovic & Jasmina Dlacic [] []
Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management
–Rolph E. Anderson, Alex H. Cohen, Paul F. Christ, Rajiv Mehta & Alan J. Dubinsky [] []
Consumer response to marketing channels: A demand-based approach
–Peter Andersen, Fei L. Weisstein & Lei Song [] []
Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise
–Boryana V. Dimitrova, Brent Smith & Trina Larsen Andras [] []
Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market
–Isik Özge Yumurtaci Hüseyinoglu, Herbert Kotzab, Kübra Göksu Köstepen & Tilo Halaszovich [] []