TOC: J interactive Mar
Introduction
Journal of Interactive Marketing, 49
A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing
–Laurent Busca, Laurent Bertrandias [] []
What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram
–Robert Rietveld, Willemijn van Dolen, Masoud Mazloom, Marcel Worring [] []
Newspapers’ Content Policy and the Effect of Paywalls on Pageviews
–Ho Kim, Reo Song, Youngsoo Kim [] [Google Scholar]
How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness
–Hyo Jeong Kang, Jung-hye Shin, Kevin Ponto [] []
A Transaction Utility Approach for Bidding in Second-Price Auctions
–Serdar Sayman, Yalçin Akçay [] []
Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence
–Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders, Ini Vanwesenbeeck, … Zeph M.C. van Berlo [] []
Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice
–Carlos J.S. Lourenço, Benedict G.C. Dellaert, Bas Donkers [] []