TOC: J Promo Man
Introduction
Journal of Promotion Management, 26(3)
Antecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost
–Juliana Christino, Thais Silva, Luiz Rodrigo Moura & Luiz Henrique Fonseca [] []
Memory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory
–Lewen Wei, Jin Kang & Mike Schmierbach [] []
The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study
–Fernando de Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Juan Pablo Boeira [] []
Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions
–Preeti Nayal & Neeraj Pandey [] []
Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects
–Guanxiong Huang [] []
The Effects of Consumers’ Media Exposure, Attention, and Credibility on Pro-environmental Behaviors
–Jinhee Lee & Moonhee Cho [] []