TOC: Intl J Adv
Introduction
International Journal of Advertising, 39(1)
Editorial
An introduction to the special issue on native and covert advertising formats
–Nathaniel J. Evans & Bartosz Wojdynski [] []
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
–Bartosz W. Wojdynski & Nathaniel J. Evans [] []
“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research |
–Ágnes Buvár & Gábor Orosz [] []
Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures
–Simone Krouwer, Karolien Poels & Steve Paulussen [] []
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
–Taylor Jing Wen, Eunice Kim, Linwan Wu & Naa Amponsah Dodoo [] []
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
–Marijke De Veirman & Liselot Hudders [] []
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
–Jameson L. Hayes, Guy Golan, Brian Britt & Janelle Applequist [] []
User generated content presenting brands on social media increases young adults’ purchase intention |
–Mira Mayrhofer, Jörg Matthes, Sabine Einwiller & Brigitte Naderer [] []