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A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior
Katherine White, Rishad Habib, and Darren W. Dahl

On Being the Tipping Point: Social Threshold Incentives Motivate Behavior
Lalin Anik and Michael I. Norton

Selfish Prosocial Behavior: Gift-Giving to Feel Unique
Julian Givi and Jeff Galak

When Does Altruism Trump Self-Interest? The Moderating Role of Affect in Extrinsic Incentives
Uzma Khan, Kelly Goldsmith, and Ravi Dhar

C2B: Motivating Consumer-to-Business Transactions through Environmental Appeals
J. Ian Norris, Alexis M. Allen, and John Peloza

Can Thoughts of Having Less Ever Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption
Kelly Goldsmith, Caroline Roux, and Anne V. Wilson

You Did What with My Donation?! Betrayal of Moral Mandates Increases Negative Responses to Redirected Donations to Donor-to-Recipient Charities
Jeff Joireman, Mark Mulder, Yany Grégoire, David E. Sprott, and Pavan Munaganti

Prosocial Behavior Reframed: How Consumer Mindsets Shape Dependency-Oriented versus Autonomy-Oriented Helping
Moran Anisman-Razin and Liat Levontin

Does Mere Exposure to Beauty-Related Words Promote Prosocial Behavior? Exploring the Mental Association between Beauty and Prosociality
Xiaojing Yang, Xiaoyan Deng, and Amita Bhadauria

From Visitors to Donors: How and Why Funding Rates Vary over Time in All-or-Nothing Noninvestment Crowdfunding Projects
Lucia S. G. Barros, Cesar Zucco, Eduardo B. Andrade, and Marcelo Salhab Brogliato

 

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