TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 48(1)
Editorial
The future of technology and marketing: a multidisciplinary perspective
Dhruv Grewal, John Hulland, Praveen K. Kopalle & Elena Karahanna
Emerging technologies and analytics for a new era of value-centered marketing in healthcare
Ritu Agarwal, Michelle Dugas, Guodong (Gordon) Gao & P. K. Kannan
How artificial intelligence will change the future of marketing
Thomas Davenport, Abhijit Guha, Dhruv Grewal & Timna Bressgott
Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing
Felipe Thomaz, Carolina Salge, Elena Karahanna & John Hulland
Personalized mobile marketing strategies
Siliang Tong, Xueming Luo & Bo Xu
The future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi & Andrew T. Stephen
The future of in-store technology
Dhruv Grewal, Stephanie M. Noble, Anne L. Roggeveen & Jens Nordfalt
How legacy firms can embrace the digital ecosystem via digital customer orientation
Praveen K. Kopalle, V. Kumar & Mohan Subramaniam
Technology-enabled interactions in digital environments:a conceptual foundation for current and future research
Manjit S. Yadav & Paul A. Pavlou
Explainable AI: from black box to glass box
Arun Rai