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Track: Forcibly Displaced Communities & Marketing Systems (Submissions Deadline: January 31, 2020)

The Macromarketing Conference 2020: Transitioning Markets: Opportunities, Challenges & Future Trends; 45th Annual Conference of the Macromarketing Society will be on 07-10th July 2020, in Bogotá, Colombia.

The track Forcibly Displaced Communities & Marketing Systems is accepting submissions.

We invite both theoretical and empirical paper that address a wide range of questions regarding refugees, forcibly internal displaced people and communities and marketing systems. Some suggestions regarding topics, among others, are as follows:

• Refugees as vulnerable consumers
• Refugees as local agents of marketplace change and integration policies
• The role of entrepreneurship for refugees
• The market for refugee-run businesses
• Macromarketing related public policy issues related to forcibly displaced peoples and/or communities
• The role of education for expanding refugee market opportunities
• Inequalities experienced by refugees and the impact on market systems
• Service systems and refugee provision in displacement settlements
• Marketing systems and macromarketing actions for refugee relief

Submissions Deadline: January 31, 2020

Hope to see you on Bogotá!!!!

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Macromarketing Conference 2020: Transitioning Markets: Opportunities, Challenges & Future Trends
45th Annual Conference of the Macromarketing Society, 07-10th July 2020, in Bogotá, Colombia

TRACK

Forcibly Displaced Communities & Marketing Systems

Submissions Deadline: January 31, 2020

Chairs:

Beatriz de Quero Navarro, Universidad Loyola Andalucía (bquero@uloyola.es)
Marcos Ferreira Santos, Universidad La Sabana (marcos.ferreira@unisabana.edu.co)
Stefanie Beninger, IE Business School, IE University (stefanie.beninger@ie.edu)

Human migration has reached its highest level on record: over 70.8 million people have been displaced from their home and over 25.9 million are considered to be refugees. Refugees are a worldwide problem that impacts country’s around the world. Among the top refugee hosting countries are Turkey, Colombia, Pakistan, Uganda, Sudan and Germany (OEA 2019; UNHCR 2019).

Refugees are those who have crossed into other countries in the face of humanitarian crisis such as war, persecution, natural disasters, and climate change effects. In addition to cross-border migration, an increase of internal forced migration has been reported lately due to environmental disasters and climate change related phenomena (Warner 2009; Henly-Shepard, McNamara, and Bronen 2018). Internal forced migration now represents 41.3 million people worldwide (UNHCR, 2019).

Recovery from issues, such as war and other forms of social conflict, requires a multidisciplinary perspective (Barakat 2005; Barrios et al. 2016). Marketing itself is an important lens given calls for increased understanding of community (re)building in postwar situations (Shultz 2016). In the same vein, adaptation into a new host society after being forcibly displaced requires a holistic lens to analyze the challenges the refugees and the marketing systems approach during the time of hosting, whether is temporary or permanent, to facilitate well-being of both communities (Shellito 2016; Shultz, Rathz, and Sirgy 2016).

Given the complexity of this area of inquiry, macromarketing could be quite useful conceptual lens, especially related to marketing systems, which are comprised of exchange linkages within social matrices (Layton 2011). Key system actors can include refugees themselves, governments, nongovernmental organizations, supranational organizations (e.g., UNHCR), and businesses, among others, and there are a myriad of issues requiring dedicated research. For example, forcibly displaced people often live in systems facing widespread challenges with provisioning of infrastructure, housing, food, and water access, among other products and services. They also often face serious challenges in relation to structural inequality, exclusionary employment policies, consumer vulnerability, learning new market literacy, cultural acculturation as a consumer, etc. Despite the importance of investigating this phenomenon within (macro)marketing, not enough academic work has been published in response to the increasing social importance of this global forced migration phenomenon.

To address this gap, we invite both theoretical and empirical paper that address a wide range of questions regarding refugees, forcibly internal displaced people and communities and marketing systems. Some suggestions regarding topics, among others, are as follows:

• Refugees as vulnerable consumers
• Refugees as local agents of marketplace change and integration policies

Macromarketing Conference 2020: Transitioning Markets: Opportunities, Challenges & Future Trends

45th Annual Conference of the Macromarketing Society, 07-10th July 2020, in Bogotá, Colombia

• The role of entrepreneurship for refugees
• The market for refugee-run businesses
• Macromarketing related public policy issues related to forcibly displaced peoples and/or communities
• The role of education for expanding refugee market opportunities
• Inequalities experienced by refugees and the impact on market systems
• Service systems and refugee provision in displacement settlements
• Marketing systems and macromarketing actions for refugee relief

References Barakat, S. (2005) "Postwar reconstruction and the recovery of cultural heritage: critical lessons from the last fifteen years." in Cultural Heritage in Postwar Recovery, Nicolas Stanley-Price, ed., 26-39. Barrios, A., de Valck, K., Shultz, C. J., Sibai, O., Husemann, K. C., Maxwell-Smith, M., & Luedicke, M. K. (2016). “Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System”. Journal of Public Policy & Marketing, 35(Online), 1–36. Directorate General for Migration and Home Affairs. (2016). “Success Stories from the Migration and Home Affairs Funds: Solidarity and Management of Migration flows (2007-2013)”. Report. Luxembourg: European Union. Henly-Shepard, S., McNamara, K. E., and Bronen, R. (2018) “Stories of climate-induced mobility. Responses, challenges and the need for an institutional framework to guide these transitions” in The Routledge Handbook of Community Development Research, Shevellar, L. and Westoby, P. eds., Routledge Taylor & Francis Group. London, 197-209. Layton, R. A. (2011), “Towards a Theory of Marketing Systems,” European Journal of Marketing, 45 (1/2), 259-276. Organización de Los Estados Americanos (2019) Informe preliminar sobre la crisis de migrantes y refugiados venezolanos en la región. Reporte. Washington: OEA. Marzo 8 2019. Available at Shellito, K. (2016). "The Economic Effect of Refugee Crises on Host Countries and Implications for the Lebanese Case," Joseph Wharton Scholars. Available at

Shultz, C. J. (2016), “Marketing an End to War: Constructive Engagement, Community Wellbeing, and Sustainable Peace,” Markets, Globalization & Development Review, 1 (2), 1-20.

Shultz, C., Rahtz, D. & Sirgy, J. (2016), “Distinguishing Flourishing from Distressed Communities: Vulnerability, Resilience and a Systemic Framework to Facilitate Well-Being,” The Handbook of Community Well-Being, R. Phillips & C. Wong, eds. Dordrecht, Netherlands: Springer.

UNHCR (2019), “Figures at a Glace,” .

Warner, K. (2010) “Global environmental change and migration: Governance challenges”, Global Environmental Change, 1-12.

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