TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 28(1)
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
–Ioannis Rizomyliotis, Athanasios Poulis, Giovanis Apostolos, Kleopatra Konstantoulaki & Ioannis Kostopoulos [] []
Creating particularized trust in e-retailers through experiential value and generalized trust
–Ernest Emeka Izogo, Chanaka Jayawardhena & Eunice Abimbola Adegbola [] []
Building consumer?brand relationships through brand experience and brand identification
–Vikas Kumar & Arun K. Kaushik [] []
Marketing destinations: the impact of destination personality on consumer attitude
–Seyedamir Sharifsamet, Hyun Seung Jin & Brett Martin [] []
Frontline health professionals? perceptions of their adaptive competences in service recovery
–Lisa McQuilken, Nichola Robertson, Ghassan Abbas & Michael Polonsky [] []