TOC: J Promo Man
Introduction
Journal of Promotion Management, 26(2)
Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns
–Amanda Zwerin, Theresa B. Clarke & Irvine Clarke III [] []
Determinants of Young Consumers’ Attitude toward Mobile Advertising: The Role of Regulatory Focus
–Mikyoung Kim [] []
The First-Person Effect of Anti-Panhandling Public Service Announcement Messages on Promotional Behaviors and Donation Intentions
–Joon Soo Lim, Jiyoung Lee & Sung Soo Lim [] []
Brand Placement in a Movie Song and its Impact on Brand Equity
–Rajesh Srivastava [] []
Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising
–Russell B. Williams [] []
Redefining Rational and Emotional Advertising Appeals as Available Processing Resources: Toward an Information Processing Perspective
–Zijian Gong & R. Glenn Cummins [] []