TOC: J Mar Res
Introduction
Journal of Marketing Research, 57(1)
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
–Yiyi Li and Ying Xie [] []
Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
–Anocha Aribarg and Eric M. Schwartz [] []
A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning
–Paul F. Burke, Christine Eckert, and Srishti Sethi [] []
Modeling Dynamic Heterogeneity Using Gaussian Processes
–Ryan Dew, Asim Ansari, and Yang Li [] []
Transparency of Behavior-Based Pricing
–Xi Li, Krista J. Li, and Xin (Shane) Wang [] []
On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues
–Virginie Maille, Maureen Morrin, and Ryann Reynolds-McIlnay [] []
Price Promotions Cause Impatience
–Franklin Shaddy and Leonard Lee [] []
Mindful Matching: Ordinal Versus Nominal Attributes
–Peggy J. Liu, Brent McFerran, and Kelly L. Haws [] []
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
–Rachel Gershon, Cynthia Cryder, and Leslie K. John [] []
The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
–Huachao Gao, Vikas Mittal, and Yinlong Zhang [] []