TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 26(2)
Impact of message design on banner advertising involvement and effectiveness: An empirical investigation
–Aidin Namin, Mitchell L. Hamilton & Andrew J. Rohm [] []
‘Support your country and buy Chinese brands’ – would Chinese consumers buy it?
–Yu-Lun Liu, Sahar Karimi & Tsunwai Wesley Yuen [] []
Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception
–Joon Soo Lim, T. Makana Chock & Guy J. Golan [] []
Mobile advertising: The effect of tablet tilt angle on user’s purchase intentions
–Caroline Ardelet [] []
Fair trade advertising: Influences of information type and emotional appeal congruency
–Songyee Hur, Jung Eun Lee & Leslie Stoel [] []
Consumer’s response to time restrictions: role of construal level
–Hyuksoo Kim, Jee Young Chung & Michael Lee [] []