TOC: J Con Res
Introduction
Journal of Consumer Research, 46(5)
Probable Cause: The Influence of Prior Probabilities on Forecasts and Perceptions of Magnitude
Daniella Kupor; Kristin Laurin
Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets
Miaolei (Liam) Jia; Xiuping Li; Aradhna Krishna
Company Worth Keeping: Personal Control and Preferences for Brand Leaders
Joshua T Beck; Ryan Rahinel; Alexander Bleier
The Uncertain Self: How Self-Concept Structure Affects Subscription Choice
Jennifer Savary; Ravi Dhar
Profiling Victims of Investment Fraud: Mindsets and Risky Behaviors
Marguerite Deliema; Doug Shadel; Karla Pak
Smiling Signals Intrinsic Motivation
Yimin Cheng; Anirban Mukhopadhyay; Patti Williams
The Influence of Product Anthropomorphism on Comparative Judgment
Feifei Huang; Vincent Chi Wong; Echo Wen Wan
I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption
Anika Stuppy ; Nicole L Mead; Stijn M J Van Osselaer
The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations
Daniel M Zane; Robert W Smith; Rebecca Walker Reczek
Invited Curation
Consumer Research Insights on Brands and Branding: A JCR Curation
Kevin Lane Keller