Revisit: Paucity in the Midst of Opulence
Introduction
How Scarcity, Luxury, and Inequality Impact Consumer Behavior, an SCP boutique conference, Honolulu, 19-21 Jul 2020; Deadline 31 Jan
SOCIETY FOR CONSUMER PSYCHOLOGY BOUTIQUE CONFERENCE
Paucity in the Midst of Opulence: How Scarcity, Luxury, and Inequality Impact Consumer Behavior
Where: Alohilani Resort Waikiki Beach, Honolulu, HI
When: July 19-21, 2020
Call for paper:
Submission deadline: January 31, 2020, by email to scpscarcity@gmail.com
Consumption is impacted by having too little, too much, and the juxtaposition of the two. Consumer behavior across the globe is shaped by limitations of time, money, or choices, and simultaneously by an escalating desire for and observations of abundant luxury and opulence. Understanding how consumers navigate a lush marketplace while frequently experiencing scarcity and disparity in its many forms is therefore crucial. Examining the ways in which scarcity, opulence, and inequality influence consumer behavior and decision-making both independently and interactively can provide important and meaningful insights.
This boutique conference aims to bring together researchers working on the topics of scarcity, luxury, and inequality to share their most exciting and recent research. Our hope is that this interaction will help guide new research by fostering a cross-fertilization of ideas and perspectives, and by facilitating collaborations that strengthen research in these areas.
Co-Chairs: Miao Hu (University of Hawaii at Manoa), Chiraag Mittal (Texas A&M University), Andrea Morales (Arizona State University), and Caroline Roux (Concordia University)