TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 19(3)
Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure
–Chen Lou, Sang-Sang Tan & Xiaoyu Chen [] []
Consumers’ Privacy Concern and Privacy Protection on Social Network Sites in the Era of Big Data: Empirical Evidence from College Students
–Wenjing Xie & Kavita Karan [] []
Special Section: Digital Gaming & Gamification
Digital Game Advertising (IGA and Advergames): Not All Fun and Games
–Vincent J. Cicchirillo [] []
Advertising in Digital Games: A Bibliometric Review
–Gunwoo Yoon [] []
The Role of Suspense in Gaming: Inducing Consumers’ Game Enjoyment
–Julie Guidry Moulard, Michael Kroff, Kathrynn Pounders & Cassandra Ditt [] []
Customizing the Win: Demonstrating a Positive Way to Consumer Brand Attitude
–Matthew S. Eastin, Jose Jorge Netto, Fangxin Xu, Jung Ah Lee & Amanda Mabry-Flynn [] []