TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 18(6)
SPECIAL ISSUE ARTICLES
Examining the impact of social commerce dimensions on customers’ value cocreation: The mediating effect of social trust
Ali Abdallah Alalwan, Raed Salah Algharabat, Abdullah M. Baabdullah, Nripendra P. Rana, Ramakrishnan Raman, Rohita Dwivedi, Abdullah Aljafari
LETTERS TO THE EDITOR
Letter to the Editor: Authors’ response to “Children and ‘junk food’ advertising: Critique of a recent Australian study”
Jennifer Norman, Bridget Kelly, Anne-T. McMahon, Emma Boyland, Louise A. Baur, Lesley King, Kathy Chapman, Clare Hughes, Adrian Bauman
SPECIAL ISSUE ARTICLES
Impact of consumers’ corporate social responsibility-related activities in social media on brand attitude, electronic word-of-mouth intention, and purchase intention: A study of Chinese consumer behavior
Shu-Chuan Chu, Hsuan-Ting Chen
ACADEMIC PAPERS
Brand switching and consumer identification with brands in the smartphones industry
Dominic Appiah, Wilson Ozuem, Kerry E. Howell, Geoff Lancaster
SPECIAL ISSUE ARTICLES
Anthropomorphizing brands: The role of attributed brand traits in interactive CSR communication and consumer online endorsements
Anne-Marie van Prooijen, Jos Bartels
ACADEMIC PAPERS
The color–flavor incongruency effect in product evaluation and brand perception
Jianping Huang, Xiaoang Wan
The link between social interactions and trust recovery in customer–business relationships
Andréia Alcântara da Rosa Pulga, Kenny Basso, Keitiline Ramos Viacava, Natália Araújo Pacheco, Wagner Junior Ladeira, Vitor Francisco Dalla Corte