TOC: Mar Sci
Introduction
Marketing Science, 38(6)
Editorial: An Update on the Frontiers Section
–K. Sudhir [] []
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies
–Nico Neumann, Catherine E. Tucker, and Timothy Whitfield [] []
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization
–Pengyuan Wang, Guiyang Xiong, and Jian Yang [] []
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases
–Xueming Luo, Siliang Tong, Zheng Fang, and Zhe Qu [] []
Monetizing Online Marketplaces
–Hana Choi and Carl F. Mela [] []
Season Ticket Buyer Value and Secondary Market Options
–Michael Lewis, Yanwen Wang, and Chunhua Wu [] []
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising
–Anna E. Tuchman [] []
Search Advertising: Budget Allocation Across Search Engines
–Mohammad Zia and Ram C. Rao [] []
Test & Roll: Profit-Maximizing A/B Tests
–Elea McDonnell Feit and Ron Berman [] []
The Strategic Implications of Scale in Choice-Based Conjoint Analysis
–John R. Hauser, Felix Eggers, and Matthew Selove [] []