TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 26(1)
Consumer empowerment in interactive advertising and eWOM consequences: The PITRE model
–Daniel Belanche, Carlos Flavián & Alfredo Pérez-Rueda [] []
Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement
–Marcelo Royo-Vela & Matthew Black [] []
Neural correlates of fear appeal in advertising: An fMRI analysis
–Mohamed M. Mostafa [] []
The impact of social media platform selection on effectively communicating about corporate social responsibility
–Jing Yang, Kelly Basile & Olivia Letourneau [] []
Twitter and politics: Evidence from the US presidential elections 2016
–Luca Buccoliero, Elena Bellio, Giulia Crestini & Alessandra Arkoudas [] []